May 16
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Content marketing has been one of the industry’s buzz phrases for the last few years, but as the medium rapidly evolves and consumers’ expectations change, are businesses still getting it right? Amy Nicholson, managing editor at content strategy agency Sticky Content , says it’s time for businesses to install their own great content leaders, who can bring together expertise from every division in their company to create a great content strategy.
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“Content is not a conceit or a vanity project, it makes people money”